You can enrol for only one edition of this course.
In the academic year 2020-2021 this course will take place online.
October 26 (Monday) 2020
October 27 (Tueday) 2020
April 26 (Monday) 2021
April 27 (Tuesday) 2021
It is very likely that your research is also relevant for nonacademic audiences, such as societal stakeholders, policy makers, or the more general public. Unfortunately, the academic output you are producing is often not accessible to these audiences. Scientific reports are often difficult get access to, too complex, and, let’s face it, a bore to read. Therefore, this course will help you to get your message across to nonacademic audiences.
We discuss ways to provide access to your growing scientific expertise, for example by using social media, and to present knowledge in an attractive manner. Importantly, you will learn to formulate your ‘take aways’, grasping and formulating your most relevant findings in bitesize portions.
After this workshop, you:
- are aware of the importance of science communication
- are aware of the public domain of your research and know how to participate in its online community
- are able to present yourself and your research to various nonacademic audiences in an accessible and attractive way
The resulting skills can be applied to any type of communication for any type of audience.
We will use the translational method that the instructors developed for the online knowledge platform Bitescience.com, to share academic knowledge in tasty bitesize portions. This involves a layered approach based on the Simon Sinek’s Golden Circle Model. Specifically, to come to the main take aways of academic research, the Bitescience approach focuses on tapping into the “why”, the “how” and the “what” of the research:
- why: the relevance for societal stakeholders;
- how: the methodology explained in layman’s terms;
- what: clear, tangible and relevant facts and findings.
The instructors are academic experts on communication and media, who also share more than a decade of experience in iniating and writing for Bitescience.com, an online platform sharing academic insights from their research domain to communication professionals.
Moniek Buijzen (photo)