Communicating your research: lessons from Bitescience


Course information

ECTS: 1.5
Number of sessions: 2
Hours per session: 3.5
Course fee:

  • free for PhD candidates of the Graduate School
  • € 695,- for non-members
  • consult our enrolment policy for more information

Contact:

Telephone: +31 10 4082607


You can enrol for only one edition of this course.

In the academic year 2020-2021 this course will take place online.

Edition 1 (online)

Session 1
October 26 (Monday) 2020
09.30-13.00

Session 2
October 27 (Tueday) 2020
09.30-13.00

 

Edition 2 (online)

Session 1
April 19 (Monday) 2021
09.30-13.00

Session 2
April 20 (Tuesday) 2021
09.30-13.00

 


Introduction

It is very likely that your research is also relevant for nonacademic audiences, such as societal stakeholders, policy makers, or the more general public. Unfortunately, the academic output you are producing is often not accessible to these audiences. Scientific reports are often difficult get access to, too complex, and, let’s face it, a bore to read. Therefore, this course will help you to get your message across to nonacademic audiences.

We discuss ways to provide access to your growing scientific expertise, for example by using social media, and to present knowledge in an attractive manner. Importantly, you will learn to formulate your ‘take aways’, grasping and formulating your most relevant findings in bitesize portions.


Learning objectives

After this workshop, you:

  • are aware of the importance of science communication
  • are aware of the public domain of your research and know how to participate in its online community
  • are able to present yourself and your research to various nonacademic audiences in an accessible and attractive way

The resulting skills can be applied to any type of communication for any type of audience.


Teaching method

We will use the translational method that the instructors developed for the online knowledge platform Bitescience.com, to share academic knowledge in tasty bitesize portions. This involves a layered approach based on the Simon Sinek’s  Golden Circle Model. Specifically, to come to the main take aways of academic research, the Bitescience approach focuses on tapping into the “why”, the “how” and the “what” of the research:

  • why: the relevance for societal stakeholders;
  • how: the methodology explained in layman’s terms;
  • what: clear, tangible and relevant facts and findings.

About the instructors

The instructors are academic experts on communication and media, who also share more than a decade of experience in iniating and writing for Bitescience.com, an online platform sharing academic insights from their research domain to communication professionals.

 

Instructors
Moniek Buijzen (photo)
Esther Rozendaal
Crystal Smit