Communicating your research: lessons from Bitescience

You can enrol for only one edition of this course.

In the academic year 2022-2023 this course will take place online.

It is very likely that your research is also relevant for nonacademic audiences, such as societal stakeholders, policy makers, or the more general public. Unfortunately, the academic output you are producing is often not accessible to these audiences. Scientific reports are often difficult get access to, too complex, and, let’s face it, a bore to read. Therefore, this course will help you to get your message across to nonacademic audiences. 
 
We discuss ways to provide access to your growing scientific expertise, for example by using social media, and to present knowledge in an attractive manner. Importantly, you will learn to formulate your ‘take aways’, grasping and formulating your most relevant findings in bitesize portions.

After this workshop, you:

• are aware of the importance of science communication; 
• are able to present yourself and your research to various nonacademic audiences in an accessible and attractive way;
• are aware of the public domain of your research and know how to participate in its online community. 

The resulting skills can be applied to any type of communication for any type of audience.

For the first part of the course, we will use the translational method developed by the instructors for the online knowledge platform Bitescience.com to share academic knowledge in tasty bitesize portions. The second part of the course is based on the Simon Sinek’s Golden Circle Model. Specifically, tapping into the importance of formulating a “why” as a researcher.