Analytic storytellingCourses for advanced PhD candidates

Course information

ECTS: 2.5
Number of sessions: 2
Hours per session: 7
Entry level: Advanced
Course fee:

  • free for PhD candidates of the Graduate School
  • € 580,- for non-members
  • consult our enrolment policy for more information


Telephone: +31 10 4082607

Session 1
February 8 (Thursday) 2018
Mandeville building (directions) T15-01

Session 2
February 15 (Thursday) 2018
Mandeville building (directions) T15-01


Analytic storytelling is a storytelling method for people working with complex content. As a researcher you have to collect, analyse, and structure complex information into a coherent story. However, you also have to communicate your findings, be it in the form of a presentation, a paper, or funding application. To do this, analytic storytelling offers a step-by-step method that will help you deliver a clear and compelling message.

Learning objectives

After this workshop you will:

  • Adapt your complex content to the interests and knowledge-level of your audience.
  • Structure your content into a clear and coherent story.
  • Provide an engaging context that makes your story meaningful for others
  • Use strong visuals and writing techniques to add attractive, lively and concrete story elements.

The resulting skills can be applied to any type of communication for any type of audience (e.g. publications, presentations, grant applications, for peers or nonprofessionals).

Teaching method

During the two full course days, you will learn the Analytic Storytelling method by applying it to your own work. You will receive extended feedback from the instructor and other participants on your exercises as well as on the storyline of your project.

There will be two meetings and two homework assignments: 

  • Preparatory online module on structuring your storyline (2-3 hours)
  • First meeting (7 hours)
  • Homework assignment: improve your storyline (2-3 hours)
  • Second meeting, (7 hours)

Note: Without following the online module and making the preparatory assignment, you will not be able to participate.

About the instructors

All the Analytic Storytelling trainers have a background in science, philosophy and storytelling. They combine analytic skills (clear thinking and argumentation) with experience in e.g. creative writing, animations, theater, or museum design. Analytic Storytelling gives training and advice at different universities and research institutes, such as Technical Univeristy Delft, University of Twente, UMC Utrecht, Maastricht University and Tilburg University.

Arnaud Bom studied philosophy at the University of Amsterdam and creative writing at the Rietveld Academie. He is a copywriter and trainer specialised in storytelling, text structure and clear language.

Priscilla Brandon studied history and philosophy, with a minor in rhetoric and argumentative theory. She graduated from the University of Amsterdam, and is specialised in argument structure and narrativity.

Stijn Cornelissen is a University of Twente alumnus in nanotechnology. He is a trainer in clear thinking and clear communication in research, government and industry. 

Joppe van Driel holds a PhD in Science and Technology Studies from the University of Twente. He is a trainer specialized in science communication. He studied physics and philosophy at the Universities of Amsterdam and Utrecht and has a background in playwriting and museum design.

Evert-Jan Kamerbeek graduated in philosophy at Leiden University and business administration at the Rotterdam School of Management. He helps organizations, ranging from governments to technical multinationals, to tell a clear story in text and visuals.